{"id":14500,"date":"2026-04-30T08:07:22","date_gmt":"2026-04-30T08:07:22","guid":{"rendered":"https:\/\/shop.juveycamps.com\/?p=14500"},"modified":"2026-04-30T08:07:22","modified_gmt":"2026-04-30T08:07:22","slug":"juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques","status":"publish","type":"post","link":"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/","title":{"rendered":"Juv\u00e9 &#038; Camps recupera Cinta i renova la imatge d\u2019una de les seves col\u00b7leccions m\u00e9s emblem\u00e0tiques"},"content":{"rendered":"<p><strong>La nova identitat visual posa el focus en la cinta com a element ic\u00f2nic i refor\u00e7a el car\u00e0cter d\u2019una col\u00b7lecci\u00f3 integrada per Cinta P\u00farpura, Cinta Xarel\u00b7lo i Cinta Ros\u00e9.<\/strong><\/p>\n<p><strong>Juv\u00e9 &amp; Camps<\/strong> presenta la nova identitat de la seva col\u00b7lecci\u00f3 fins ara coneguda com a Essential, que recupera el seu nom hist\u00f2ric: <strong>Juv\u00e9 &amp; Camps Cinta<\/strong>. Amb aquesta evoluci\u00f3, el celler centenari del Pened\u00e8s pioner en l\u2019elaboraci\u00f3 d\u2019escumosos brut nature de llarga crian\u00e7a, n\u2019actualitza tamb\u00e9 la imatge amb una proposta m\u00e9s elegant, contempor\u00e0nia i reconeixible, sense perdre el vincle amb els seus or\u00edgens.<\/p>\n<p>El canvi de nom posa en valor un element estretament lligat a la hist\u00f2ria de la col\u00b7lecci\u00f3 i refor\u00e7a els atributs que la defineixen dins l\u2019univers Juv\u00e9 &amp; Camps: qualitat, prestigi i una manera d\u2019entendre l\u2019escum\u00f3s basada en <strong>el temps, l\u2019origen i l\u2019excel\u00b7l\u00e8ncia<\/strong>.<\/p>\n<p>\u201c<em>Recuperar el nom Cinta \u00e9s una manera de mirar enrere per avan\u00e7ar amb m\u00e9s for\u00e7a. Aquesta col\u00b7lecci\u00f3 forma part de la mem\u00f2ria de Juv\u00e9 &amp; Camps i, alhora, representa molt b\u00e9 la nostra voluntat d\u2019evolucionar sense renunciar a all\u00f2 que ens fa \u00fanics: el respecte pel temps, pel territori i per la qualitat<\/em>\u201d, afirma <strong>Meritxell Juv\u00e9, quarta generaci\u00f3 de la fam\u00edlia Juv\u00e9<\/strong>.<\/p>\n<p>Sota el concepte \u201c<strong>Com sempre. Com mai<\/strong>.\u201d, la nova identitat mant\u00e9 el lligam amb la tradici\u00f3 i el reinterpreta amb uns codis visuals m\u00e9s actuals. La cinta, inspirada en els inicis de la col\u00b7lecci\u00f3 \u2014quan les ampolles es vestien manualment amb aquest distintiu\u2014, esdev\u00e9 ara l\u2019element central del disseny. Descendeix des de la c\u00e0psula fins a l\u2019etiqueta i es prolonga tamb\u00e9 en l\u2019estoig, refor\u00e7ant la continu\u00eftat visual i el vincle amb la hist\u00f2ria de la col\u00b7lecci\u00f3.<\/p>\n<p>El conjunt \u2014ampolla, etiqueta i c\u00e0psula\u2014 aposta per una est\u00e8tica s\u00f2bria que dona protagonisme a la cinta, facilita la identificaci\u00f3 de la col\u00b7lecci\u00f3 al punt de venda i refor\u00e7a la connexi\u00f3 emocional amb el consumidor. La coher\u00e8ncia entre continent i contingut contribueix a transmetre el saber fer que caracteritza els <strong>escumosos de Juv\u00e9 &amp; Camps<\/strong> i a posar en valor una col\u00b7lecci\u00f3 vinculada a la mem\u00f2ria i a la cura pel detall.<\/p>\n<p>La <strong>col\u00b7lecci\u00f3 Juv\u00e9 &amp; Camps Cinta<\/strong> est\u00e0 formada <strong>per <a href=\"https:\/\/shop.juveycamps.com\/ca\/producto\/brut-cinta-purpura-juve-y-camps\/\" target=\"_blank\" rel=\"noopener\">Cinta P\u00farpura<\/a>, Cinta Xarel\u00b7lo i <a href=\"https:\/\/shop.juveycamps.com\/ca\/producto\/brut-rosat-brut-rose-juve-y-camps\/\" target=\"_blank\" rel=\"noopener\">Cinta Ros\u00e9<\/a><\/strong>, tres elaboracions fresques, elegants i equilibrades, amb <strong>criances d\u2019entre 18 i 24 mesos<\/strong>.<\/p>\n<p>Cinta P\u00farpura s\u2019elabora a partir d\u2019un cupatge de xarel\u00b7lo, macabeu i parellada, la trilogia cl\u00e0ssica del Pened\u00e8s. Cinta Xarel\u00b7lo \u00e9s un monovarietal 100% xarel\u00b7lo, homenatge a la varietat aut\u00f2ctona m\u00e9s emblem\u00e0tica del territori. Cinta Ros\u00e9 \u00e9s un monovarietal 100% pinot noir, amb una expressi\u00f3 marcada per l\u2019eleg\u00e0ncia i la personalitat.<\/p>\n<p>Amb aquesta renovaci\u00f3, Juv\u00e9 &amp; Camps refor\u00e7a el posicionament de Juv\u00e9 &amp; Camps Cinta i consolida una identitat m\u00e9s alineada amb l\u2019estil, els valors i els codis visuals de la casa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nova identitat visual posa el focus en la cinta com a element ic\u00f2nic i refor\u00e7a el car\u00e0cter d\u2019una col\u00b7lecci\u00f3 integrada per Cinta P\u00farpura, Cinta Xarel\u00b7lo i Cinta Ros\u00e9. Juv\u00e9 &amp; Camps presenta la nova identitat de la seva col\u00b7lecci\u00f3<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/\">Read more <span class=\"screen-reader-text\">Juv\u00e9 &#038; Camps recupera Cinta i renova la imatge d\u2019una de les seves col\u00b7leccions m\u00e9s emblem\u00e0tiques<\/span><span class=\"meta-nav\"> &#8250;<\/span><\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":1,"featured_media":14497,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[95],"tags":[],"class_list":["post-14500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Juv\u00e9 &amp; Camps recupera Cinta i renova la imatge d\u2019una de les seves col\u00b7leccions m\u00e9s emblem\u00e0tiques - Juv\u00e9 &amp; Camps<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juv\u00e9 &amp; Camps recupera Cinta i renova la imatge d\u2019una de les seves col\u00b7leccions m\u00e9s emblem\u00e0tiques - Juv\u00e9 &amp; Camps\" \/>\n<meta property=\"og:description\" content=\"La nova identitat visual posa el focus en la cinta com a element ic\u00f2nic i refor\u00e7a el car\u00e0cter d\u2019una col\u00b7lecci\u00f3 integrada per Cinta P\u00farpura, Cinta Xarel\u00b7lo i Cinta Ros\u00e9. Juv\u00e9 &amp; Camps presenta la nova identitat de la seva col\u00b7lecci\u00f3&hellip;Read more Juv\u00e9 &#038; Camps recupera Cinta i renova la imatge d\u2019una de les seves col\u00b7leccions m\u00e9s emblem\u00e0tiques &#8250;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/\" \/>\n<meta property=\"og:site_name\" content=\"Juv\u00e9 &amp; Camps\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T08:07:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shop.juveycamps.com\/wp-content\/uploads\/2026\/04\/Coleccion-Cinta-Juve-Camps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"971\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jcecommerce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"jcecommerce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/\",\"url\":\"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/\",\"name\":\"Juv\u00e9 & Camps recupera Cinta i renova la imatge d\u2019una de les seves col\u00b7leccions m\u00e9s emblem\u00e0tiques - Juv\u00e9 &amp; Camps\",\"isPartOf\":{\"@id\":\"https:\/\/shop.juveycamps.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shop.juveycamps.com\/wp-content\/uploads\/2026\/04\/Coleccion-Cinta-Juve-Camps.jpg\",\"datePublished\":\"2026-04-30T08:07:22+00:00\",\"author\":{\"@id\":\"https:\/\/shop.juveycamps.com\/ca\/#\/schema\/person\/7bc633235f78500f2001bc8d693e71f6\"},\"breadcrumb\":{\"@id\":\"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/#primaryimage\",\"url\":\"https:\/\/shop.juveycamps.com\/wp-content\/uploads\/2026\/04\/Coleccion-Cinta-Juve-Camps.jpg\",\"contentUrl\":\"https:\/\/shop.juveycamps.com\/wp-content\/uploads\/2026\/04\/Coleccion-Cinta-Juve-Camps.jpg\",\"width\":1440,\"height\":971,\"caption\":\"Colecci\u00f3n Cinta de Juv\u00e9 y Camps\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/shop.juveycamps.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Juv\u00e9 &#038; Camps recupera Cinta i renova la imatge d\u2019una de les seves col\u00b7leccions m\u00e9s emblem\u00e0tiques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shop.juveycamps.com\/ca\/#website\",\"url\":\"https:\/\/shop.juveycamps.com\/ca\/\",\"name\":\"Juv\u00e9 &amp; Camps\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shop.juveycamps.com\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/shop.juveycamps.com\/ca\/#\/schema\/person\/7bc633235f78500f2001bc8d693e71f6\",\"name\":\"jcecommerce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/shop.juveycamps.com\/ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/716caa9dd7cbcaa2590fd64acb0e6d05e4c4b2e158347fb98c7c51aebc7909d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/716caa9dd7cbcaa2590fd64acb0e6d05e4c4b2e158347fb98c7c51aebc7909d8?s=96&d=mm&r=g\",\"caption\":\"jcecommerce\"},\"sameAs\":[\"https:\/\/shop.juveycamps.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Juv\u00e9 & Camps recupera Cinta i renova la imatge d\u2019una de les seves col\u00b7leccions m\u00e9s emblem\u00e0tiques - Juv\u00e9 &amp; Camps","robots":{"index":"noindex","follow":"follow"},"og_locale":"ca_ES","og_type":"article","og_title":"Juv\u00e9 & Camps recupera Cinta i renova la imatge d\u2019una de les seves col\u00b7leccions m\u00e9s emblem\u00e0tiques - Juv\u00e9 &amp; Camps","og_description":"La nova identitat visual posa el focus en la cinta com a element ic\u00f2nic i refor\u00e7a el car\u00e0cter d\u2019una col\u00b7lecci\u00f3 integrada per Cinta P\u00farpura, Cinta Xarel\u00b7lo i Cinta Ros\u00e9. Juv\u00e9 &amp; Camps presenta la nova identitat de la seva col\u00b7lecci\u00f3&hellip;Read more Juv\u00e9 &#038; Camps recupera Cinta i renova la imatge d\u2019una de les seves col\u00b7leccions m\u00e9s emblem\u00e0tiques &#8250;","og_url":"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/","og_site_name":"Juv\u00e9 &amp; Camps","article_published_time":"2026-04-30T08:07:22+00:00","og_image":[{"width":1440,"height":971,"url":"https:\/\/shop.juveycamps.com\/wp-content\/uploads\/2026\/04\/Coleccion-Cinta-Juve-Camps.jpg","type":"image\/jpeg"}],"author":"jcecommerce","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"jcecommerce","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/","url":"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/","name":"Juv\u00e9 & Camps recupera Cinta i renova la imatge d\u2019una de les seves col\u00b7leccions m\u00e9s emblem\u00e0tiques - Juv\u00e9 &amp; Camps","isPartOf":{"@id":"https:\/\/shop.juveycamps.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/#primaryimage"},"image":{"@id":"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/#primaryimage"},"thumbnailUrl":"https:\/\/shop.juveycamps.com\/wp-content\/uploads\/2026\/04\/Coleccion-Cinta-Juve-Camps.jpg","datePublished":"2026-04-30T08:07:22+00:00","author":{"@id":"https:\/\/shop.juveycamps.com\/ca\/#\/schema\/person\/7bc633235f78500f2001bc8d693e71f6"},"breadcrumb":{"@id":"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/#primaryimage","url":"https:\/\/shop.juveycamps.com\/wp-content\/uploads\/2026\/04\/Coleccion-Cinta-Juve-Camps.jpg","contentUrl":"https:\/\/shop.juveycamps.com\/wp-content\/uploads\/2026\/04\/Coleccion-Cinta-Juve-Camps.jpg","width":1440,"height":971,"caption":"Colecci\u00f3n Cinta de Juv\u00e9 y Camps"},{"@type":"BreadcrumbList","@id":"https:\/\/shop.juveycamps.com\/ca\/juve-camps-recupera-cinta-i-renova-la-imatge-duna-de-les-seves-col%c2%b7leccions-mes-emblematiques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/shop.juveycamps.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Juv\u00e9 &#038; Camps recupera Cinta i renova la imatge d\u2019una de les seves col\u00b7leccions m\u00e9s emblem\u00e0tiques"}]},{"@type":"WebSite","@id":"https:\/\/shop.juveycamps.com\/ca\/#website","url":"https:\/\/shop.juveycamps.com\/ca\/","name":"Juv\u00e9 &amp; Camps","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shop.juveycamps.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/shop.juveycamps.com\/ca\/#\/schema\/person\/7bc633235f78500f2001bc8d693e71f6","name":"jcecommerce","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/shop.juveycamps.com\/ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/716caa9dd7cbcaa2590fd64acb0e6d05e4c4b2e158347fb98c7c51aebc7909d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/716caa9dd7cbcaa2590fd64acb0e6d05e4c4b2e158347fb98c7c51aebc7909d8?s=96&d=mm&r=g","caption":"jcecommerce"},"sameAs":["https:\/\/shop.juveycamps.com"]}]}},"_links":{"self":[{"href":"https:\/\/shop.juveycamps.com\/ca\/wp-json\/wp\/v2\/posts\/14500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.juveycamps.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shop.juveycamps.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shop.juveycamps.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shop.juveycamps.com\/ca\/wp-json\/wp\/v2\/comments?post=14500"}],"version-history":[{"count":3,"href":"https:\/\/shop.juveycamps.com\/ca\/wp-json\/wp\/v2\/posts\/14500\/revisions"}],"predecessor-version":[{"id":14528,"href":"https:\/\/shop.juveycamps.com\/ca\/wp-json\/wp\/v2\/posts\/14500\/revisions\/14528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shop.juveycamps.com\/ca\/wp-json\/wp\/v2\/media\/14497"}],"wp:attachment":[{"href":"https:\/\/shop.juveycamps.com\/ca\/wp-json\/wp\/v2\/media?parent=14500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shop.juveycamps.com\/ca\/wp-json\/wp\/v2\/categories?post=14500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shop.juveycamps.com\/ca\/wp-json\/wp\/v2\/tags?post=14500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}