{"id":8025,"date":"2023-07-17T08:36:31","date_gmt":"2023-07-17T08:36:31","guid":{"rendered":"https:\/\/shop.juveycamps.com\/?p=8025"},"modified":"2023-07-17T08:36:31","modified_gmt":"2023-07-17T08:36:31","slug":"obrim-les-portes-de-casa-nostra-amb-ana-lopezcano-responsable-de-comunicacio-de-juve-camps","status":"publish","type":"post","link":"https:\/\/shop.juveycamps.com\/ca\/obrim-les-portes-de-casa-nostra-amb-ana-lopezcano-responsable-de-comunicacio-de-juve-camps\/","title":{"rendered":"\u201cObrim les portes de casa nostra\u201d amb Ana L\u00f3pezcano, responsable de comunicaci\u00f3 de Juv\u00e9 & Camps"},"content":{"rendered":"

Ana L\u00f3pezcano gaudeix d’una llarga traject\u00f2ria al m\u00f3n del vi i \u00e9s ara la responsable de comunicaci\u00f3 de Juv\u00e9 & Camps. Des de la seva arribada al Pened\u00e8s, s’ha abocat a acostar el celler als consumidors, oferint noves activitats d’enoturisme i augmentant l’oferta per con\u00e8ixer Juv\u00e9 & Camps i els seus escumosos. Ens trobem amb ella per fer una passejada pels espais que envolten el Celler d\u2019Espiells mentre ens explica en quins reptes i propostes s’est\u00e0 treballant.<\/p>\n

Qu\u00e8 et va animar a sumar-te a l’equip de Juv\u00e9 & Camps?<\/strong><\/p>\n

Em vaig enamorar del projecte i dels valors que em va transmetre Meritxell Juv\u00e9. Vaig veure el cam\u00ed que pod\u00edem rec\u00f3rrer juntes i quan em va convidar a assumir la direcci\u00f3 de comunicaci\u00f3 del celler, em vaig animar de seguida per iniciar aquest repte.<\/p>\n

Quin era aquest repte?<\/strong><\/p>\n

La marca est\u00e0 consolidada gr\u00e0cies a la feina de tot l’equip i de la fam\u00edlia Juv\u00e9, juntament amb els viticultors i responsables del celler. Hi ha una gran hist\u00f2ria i la feina est\u00e0 molt ben feta. A Juv\u00e9 & Camps tenim molt per dir i el repte \u00e9s saber-ho comunicar.<\/p>\n

Quina \u00e9s la situaci\u00f3 abans de comen\u00e7ar la nova estrat\u00e8gia?<\/strong><\/p>\n

Estem sortint duna situaci\u00f3 at\u00edpica. El Covid va marcar un abans i un despr\u00e9s per a tothom. Venim de restriccions, incertesa, desconeixement\u2026 Per aix\u00f2, des de Juv\u00e9 & Camps es va decidir fer una pausa, mirar cap a dins i decidir cap a on avan\u00e7ar. Vaig entrar en aquest moment de tornar a pensar. Perqu\u00e8, tot i mantenir els valors de sempre, Meritxell Juv\u00e9 ent\u00e9n que tamb\u00e9 cal professionalitzar l’\u00e0rea de comunicaci\u00f3. Just en arribar al Pened\u00e8s vaig comen\u00e7ar a estudiar la regi\u00f3 ia analitzar les dades per entendre on som i cap on podem millorar.<\/p>\n

Amb quin objectiu treballeu?<\/strong><\/p>\n

Tenim una de les regions vitivin\u00edcoles m\u00e9s visitades de tot l’estat, estem a prop de Barcelona i de Sitges, en un enclavament \u00fanic on es barreja paisatge, vinya, bon clima, vistes a Montserrat, cava\u2026 \u00e9s un producte excepcional que ens posiciona al m\u00f3n. Ho tenim tot perqu\u00e8 el Pened\u00e8s sigui una gran destinaci\u00f3 d’enoturisme. Nosaltres i tots els cellers i empreses que creen en el projecte com a aliats, no com a competidors, i pensant en el b\u00e9 com\u00fa que ens reportar\u00e0 a tots. En aquest context, hem de treballar per reposicionar la marca i posar-la on cal estar.<\/p>\n

Quines accions s’han comen\u00e7at a fer?<\/strong><\/p>\n

Durant el centenari es va fer un canvi important en l’estrat\u00e8gia. Sempre hav\u00edem entrat nosaltres, o el nostre producte, a les cases dels nostres consumidors. Ara \u00e9s el moment per obrir casa nostra al m\u00f3n, rebre els nostres consumidors i guiar-los per les instal\u00b7lacions, que coneguin qui som i on neixen els productes que tradicionalment han destapat a casa seva.<\/p>\n

Quina experi\u00e8ncia d’enoturisme viur\u00e0 el client a Juv\u00e9 & Camps?<\/strong><\/p>\n

La nostra filosofia \u00e9s adaptar-nos al client. Oferir una experi\u00e8ncia o una altra segons el perfil que ens visita. Realitzem visites grupals o visites privades<\/a>. Es poden visitar les vinyes<\/a> o fer activitats adhoc, en funci\u00f3 de la demanda.<\/p>\n

A m\u00e9s de les visites, hi ha alguna novetat que vulguis destacar?<\/strong><\/p>\n

Aprofitant que estem al centre de Sant Sadurn\u00ed, hem pensat que una bona idea era obrir un bar de vins, per a tota aquesta gent a qui ve de gust compartir una copa amb amics, parella o companys de feina. Ara es pot acudir de dimarts a diumenge sense cita pr\u00e8via<\/a>. Com a novetat, al setembre tamb\u00e9 obrirem la terrassa d’Espiells, on es podr\u00e0 compartir una copa gaudint del silenci o del cant dels ocells amb vista a la vinya.<\/p>\n

Moltes gr\u00e0cies per aquesta interessant conversa, Ana. Et desitgem grans \u00e8xits! T’acompanyem fins al Wine Bar<\/em><\/a> per acabar aquesta interessant jornada gaudint d’unes copes de Juv\u00e9 & Camps.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ana L\u00f3pezcano gaudeix d’una llarga traject\u00f2ria al m\u00f3n del vi i \u00e9s ara la responsable de comunicaci\u00f3 de Juv\u00e9 & Camps. Des de la seva arribada al Pened\u00e8s, s’ha abocat a acostar el celler als consumidors, oferint noves activitats d’enoturisme…<\/span><\/p>\n

Read more \u201cObrim les portes de casa nostra\u201d amb Ana L\u00f3pezcano, responsable de comunicaci\u00f3 de Juv\u00e9 & Camps<\/span> ›<\/span><\/a><\/div>\n

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