The new visual identity places the focus on the ribbon as an iconic element and reinforces the character of a collection made up of Cinta Púrpura, Cinta Xarel·lo and Cinta Rosé
Juvé & Camps presents the new identity of its collection, previously known as Essential, which recovers its historic name: Juvé & Camps Cinta. With this evolution, the century-old winery from the Penedès region, a pioneer in the production of long-aged brut nature sparkling wines, also updates its image with a more elegant, contemporary and recognisable proposal, without losing the link with its origins.
The name change highlights an element closely linked to the history of the collection and reinforces the attributes that define it within the Juvé & Camps universe: quality, prestige and a way of understanding sparkling wine based on time, origin and excellence.
“Recovering the name Cinta is a way of looking back in order to move forward with greater strength. This collection is part of the memory of Juvé & Camps and, at the same time, it very well represents our will to evolve without renouncing what makes us unique: respect for time, territory and quality,” says Meritxell Juvé, fourth generation of the Juvé family.
Under the concept “As always. As never before.”, the new identity maintains its link with tradition and reinterprets it with more contemporary visual codes. The ribbon, inspired by the origins of the collection—when bottles were manually dressed with this distinctive element—now becomes the central feature of the design. It descends from the capsule to the label and extends into the box, reinforcing visual continuity and the connection with the collection’s history.
The whole set—bottle, label and capsule—adopts a sober aesthetic that gives prominence to the ribbon, facilitates recognition of the collection at the point of sale and strengthens the emotional connection with the consumer. The coherence between container and content helps convey the expertise that characterises Juvé & Camps sparkling wines and highlights a collection rooted in memory and attention to detail.
The Juvé & Camps Cinta collection is made up of Cinta Púrpura, Cinta Xarel·lo and Cinta Rosé, three fresh, elegant and balanced expressions, with ageing periods between 18 and 24 months.
Cinta Púrpura is made from a blend of xarel·lo, macabeo and parellada, the classic Penedès trilogy. Cinta Xarel·lo is a 100% xarel·lo single-varietal wine, a tribute to the region’s most emblematic native grape. Cinta Rosé is a 100% pinot noir single-varietal, with an expression marked by elegance and personality.
With this renewal, Juvé & Camps reinforces the positioning of Juvé & Camps Cinta and consolidates an identity more closely aligned with the style, values and visual codes of the house.
